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Professional Photography & Video Marketing

First impressions matter—and in real estate, they often happen online. That’s why at Futura Realty Group we invest in professional photography and cinematic video production that makes your home stand out. Our goal is not just to show your property, but to tell a story that inspires buyers to imagine themselves living there. From wide-angle shots that highlight spacious layouts to carefully edited reels that thrive on social media, we make sure every detail shines.

High-Resolution Photography – Sharp, bright images that make every room look inviting.

Cinematic Video Tours – Smooth walkthroughs that give buyers the feeling of being inside your home.

Social Media Reels – Short, engaging clips designed to capture attention on Instagram, Facebook, and TikTok.

Drone Photography – Aerial shots that showcase your home, neighborhood, and surroundings from above.

Virtual Tours – Interactive 360° experiences for buyers who can’t attend in person.

This isn’t just marketing

Smart Digital Ads

Your home deserves more than a simple MLS listing. At Futura Realty Group, we launch targeted digital ad campaigns that put your property in front of the right buyers at the right time. Using data-driven strategies, we reach motivated buyers across Oregon—whether they’re scrolling on Instagram, searching on Google, or watching videos on YouTube. This ensures your listing doesn’t get lost in the crowd but instead stands out where buyers are actively looking.

Facebook & Instagram Ads – Designed to capture attention with striking visuals and direct calls to action.

Google Search Campaigns – Appear at the exact moment buyers are searching for homes like yours.

YouTube Video Ads – Showcase your property in short, cinematic clips where buyers already consume content.

Geo-Targeting – Focus campaigns on Portland, Salem, Beaverton, Hillsboro, and surrounding communities.

Retargeting Ads – Stay top-of-mind by showing your property again to buyers who already engaged with your listing.

becomes a must-see listing

Smart Pricing Strategy

Pricing your home correctly from the start is one of the most powerful tools to sell quickly and profitably. At Futura Realty Group, we combine deep knowledge of the Oregon market with data-driven analysis to set a price that attracts serious buyers without leaving money on the table. The right price means more interest, stronger offers, and a faster path to closing.

Local Market Expertise – We study recent sales, active listings, and neighborhood trends.

Data-Driven Valuation – Advanced tools ensure your price is competitive yet profitable.

Offer Maximization – A strategy designed to create urgency and attract multiple buyers.

reaches more buyers

Local + Global Power

At Futura Realty Group, you get the best of both worlds: the strength of a leading global real estate network and our deep, personal connection to the Latino community in Oregon. This unique combination ensures your home isn’t just listed—it’s promoted with powerful resources while staying rooted in local culture and trust.

Global Reach – Access to a worldwide network that gives your property unmatched visibility.

Community Connection – A trusted presence in Oregon’s Latino community built on culture and relationships.

Proven Resources – Cutting-edge tools, marketing strategies, and expertise designed to make your home stand out.

Elite Broker Blogs

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“New construction home in Oregon with modern design, highlighting pros, cons, and incentives for buyers.”

Why Buy New Construction? Pros, Cons & Expert Insights

September 25, 20255 min read

“The best investment on Earth is earth.” — Louis Glickman

Why Buy New Construction? Pros, Cons, and What to Expect

There’s something special about stepping into a brand-new home for the first time. The walls are fresh, the kitchen has never been cooked in, and the smell of “new” is everywhere. No one else has lived there—it’s yours from day one.

But behind the excitement of new construction homes, there’s also a learning curve. Over the years, working with families across Oregon, we’ve learned that not all builders are the same, not all contracts are simple, and not all incentives are created equal.

This blog will dive into the advantages, disadvantages, and surprises that come with buying new construction—along with some stories from our own experience negotiating deals (yes, even blinds included!).


The Advantages of Buying New Construction

Imagine unlocking your front door knowing that you are the very first person to step into that space. No scratches from previous owners, no repairs waiting to happen—it’s all new.

Why people love new builds:

  • Everything is Brand New – From the roof to the refrigerator, you start with a clean slate.

  • Energy Efficiency – Builders today are under pressure to meet higher standards. Better insulation, double-paned windows, and energy-efficient appliances often come included. Families we’ve helped have been amazed by how much they save on monthly utilities.

  • Customization – Depending on the stage of construction, you may get to pick your finishes, paint colors, or even the type of countertops. For many, this is like designing a home without the hassle of starting from scratch.

  • Builder Incentives – Here’s where it gets fun. Builders want to move inventory, and in this market they often offer closing cost assistance, interest rate buydowns, or “free” upgrades. One family we worked with walked away with upgraded flooring that would have cost thousands—simply because we knew how to ask.


The Disadvantages You Should Know

Now, let’s be real. New construction isn’t perfect.

Things you need to watch for:

  • Location Trade-offs – Many new communities are built farther out. Yes, you get a beautiful new home, but you may also get a longer commute. We’ve had clients who fell in love with a home, only to realize it added 30 minutes to their drive.

  • Construction Delays – It happens. Weather, labor shortages, or supply chain issues can push back your move-in date. We’ve seen homes scheduled for June deliveries pushed into September.

  • Variation in Quality – Not all builders are equal. Some deliver premium finishes with solid craftsmanship. Others cut corners. Over the years, we’ve learned exactly which builders in Oregon consistently deliver, and which ones leave families frustrated with endless “punch lists” of repairs.


What to Expect in the Process

Here’s where things get tricky. Buying new construction means you’re often dealing with the builder’s contract—not the standard state real estate contract you’d see in a resale.

That contract? It’s written to protect the builder.

This is why it’s so important to have someone on your side who understands the details. We’ve sat with families staring at 30-page documents full of terms about timelines, warranties, and what happens if construction is delayed. Without guidance, it’s overwhelming.

We take the time to explain these terms in plain English (or Spanish), so our clients never feel lost.

And here’s something most buyers don’t know: the paperwork for new builds can vary a lot between builders. One builder might offer strong warranties, while another may leave big gaps. That difference could cost you peace of mind—or thousands of dollars.


The Hidden World of Incentives

One of the most exciting parts of buying new construction are the builder incentives.

Builders are motivated to sell, especially when they have a large inventory of homes. That’s when the perks start showing up:

  • Closing cost credits

  • Discounted upgrades

  • Mortgage interest rate buydowns

  • Free appliances or landscaping packages

Here’s a real example: We once worked with a family who had their eye on a home but felt the finishes were a little basic. Thanks to our relationship with the builder, we negotiated not only upgraded finishes but also blinds throughout the house—an expense that could have run thousands if purchased later.

That’s the power of experience and connections.


How Futura Realty Group Helps

After years of working with builders across Oregon, we’ve built relationships that matter. We know which companies deliver the best finishes, which ones will negotiate, and which ones to approach with caution.

Our clients often tell us: “We wouldn’t have known what to ask for.” And that’s exactly why having a guide matters.

We don’t just take you to a model home and let you sign paperwork—we stand beside you during negotiations, contracts, and walkthroughs. If there’s something extra to secure, we’ll fight for it.


Final Thoughts

Buying new construction is exciting—but it’s not without its challenges. Between unique contracts, varying builder quality, and incentive opportunities, it’s easy to miss out or feel overwhelmed.

But here’s the good news: You don’t have to go through it alone.

At Futura Realty Group, we’ve helped families navigate the world of new construction, securing better deals, smoother timelines, and extras they never thought possible. Our role isn’t just to help you buy a house—it’s to help you buy smarter, with confidence and peace of mind.

So if you’re considering new construction, let’s talk. We’ll help you avoid the pitfalls, grab the perks, and walk into a brand-new home that truly feels like yours.

new construction homes Oregonbuying new construction homesOregon builder incentivespros and cons of new constructionnew construction home buying processOregon new build communitiesnegotiate with builders Oregonnew home contracts explainedconstruction delays in home buying
blog author image

Hector Mendoza

Héctor Mendoza es un profesional del real estate apasionado por acompañar a familias, especialmente a la comunidad latina en Oregón, en el camino hacia la compra de su primera casa. Como parte de Futura Realty Group bajo Keller Williams, combina una visión estratégica, herramientas de marketing innovadoras y un profundo compromiso con la comunidad para guiar a sus clientes paso a paso en uno de los momentos más importantes de sus vidas. Con años de experiencia trabajando en proyectos comunitarios, producción de contenido educativo y liderazgo en eventos locales, Héctor ha construido una reputación de confianza, empatía y resultados. Su misión es clara: que cada familia no solo encuentre una casa, sino un hogar donde construir su futuro.

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Super Simple 3 Step Process

Request Your Home Valuation

Get a clear picture of what your home is worth in today’s market. We analyze local comps, recent sales, and buyer demand to give you an accurate, competitive price strategy — not just a generic online estimate.

Prepare & Market Your Property

We’ll guide you step by step to get your home ready: from staging tips to professional photography and video tours. Then, we launch a powerful marketing campaign across MLS, social media, Google, and our Keller Williams network to put your property in front of the right buyers.

Close With Confidence

From the first offer to final paperwork, we negotiate to maximize your profit while minimizing stress. You’ll always know what’s happening, and we’ll handle the details so you can focus on your next move.

Ready to get started?

The Futura Advantage

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  • Bilingual Team

    We speak both English and Spanish fluently, making sure every step of the process is clear for you and your family. Communication should never be a barrier when making one of life’s biggest decisions.

  • Cultural Understanding of Latino Families

    We don’t just know real estate—we understand the traditions, values, and needs of Latino families in Oregon. From multi-generational households to first-time sellers, we tailor the process so you feel represented and respected.

  • 360° Marketing Strategy

    Your home deserves maximum visibility. We combine professional photography, cinematic video tours, social media campaigns, and dynamic open houses to capture buyer attention from every angle. Our marketing is designed to spark excitement, not just views.

Don't worry, we can help!

The Futura Advantage means you’re not just selling a house—you’re partnering with a team that values your story, your culture, and your success.

TESTIMONIALS

What others are saying

Sold Above Asking Price

“Futura Realty Group helped us prepare our home perfectly for the market. Their marketing reached so many buyers that we ended up with multiple offers and sold above asking price. We couldn’t have asked for a smoother process.”

The Ramirez Family, Salem

Stress-Free From Start to Finish

“We were worried about the timing of selling our home, but the team at Futura handled everything—staging advice, professional photos, and showings. They kept us updated every step of the way. It was truly stress-free.”

Laura & Miguel, Beaverton

Faster Than Expected

“We thought it would take months to sell, but with Futura’s pricing strategy and marketing plan, we had serious offers within days. They know the Oregon market inside and out.”

Henry & Sofia, Hillsboro

Guidance That Built Trust

“Futura Realty Group found the right buyers for our home so quickly. We didn’t just get a good price—we knew our home was going to a family who would love it as much as we did.”

Carlos P., Portland

Guidance That Built Trust

“This wasn’t our first time selling, but it was definitely our best. Xiomara and Hector explained every detail clearly and made us feel confident in every decision. They really care about their clients.”

Diana P., Portland

STILL NOT SURE?

Frequently Asked Questions

Question 1: Do I need to make repairs before selling?

Not always. Small improvements—like fresh paint, fixing minor issues, or improving curb appeal—can make a big difference. But don’t stress about major renovations. We’ll guide you on what’s worth doing and what buyers won’t mind, so you save money and still get top dollar.

Question 2: What fees should I expect?

Every home sale includes some costs like agent commissions, closing fees, and possibly repairs or staging if you choose them. At Futura Realty Group, we’re transparent about all expenses from the start, so you know exactly what to expect and how much you’ll walk away with after closing.

Question 3: How long does the process take?

It depends on the market and your specific property, but with our 360° marketing strategy, many homes receive offers within days of listing. From listing to closing, the process usually takes 30–60 days. We’ll give you a realistic timeline upfront so there are no surprises.

Question 4: What fees should I expect?

Every home sale includes some costs like agent commissions, closing fees, and possibly repairs or staging if you choose them. At Futura Realty Group, we’re transparent about all expenses from the start, so you know exactly what to expect and how much you’ll walk away with after closing.

Have more questions? We’re here to walk you through every step—because informed sellers make the best decisions.

READY TO GIVE US A TRY?

Book a free consultation today!!

Selling your home doesn’t have to be stressful. Schedule a free, no-obligation consultation with our team and discover how we can maximize your home’s value while guiding you every step of the way. Your next chapter starts here.

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